Zillow.com is expanding its marketing agreement with Realogy Corporation that will result in approximately 700,000 total property listings from Realogy’s brand networks to be posted to the Zillow.com web site on a daily basis. Realogy is a leading global provider of real estate and relocation services, and includes some of the largest and most recognizable real estate franchise systems, including Century 21, Coldwell Banker, ERA, and Sotheby’s International Realty.
Property listings under the Realogy brand networks will be dynamically uploaded to Zillow on a daily basis, providing its brokerages with additional marketing exposure for their properties while enhancing the search experience for Zillow’s users.
Zillow Listings Feeds allows real estate brokerages to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual for-sale sign at no cost, in front of Zillow’s 4 to 5 million visitors per month. For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the agent, linked directly from each listing. Approximately 100,000 agents have created a profile on Zillow to date, which also allows individual agents the ability to list properties for sale.
Originally posted on February 20, 2008 @ 12:12 pm