YuMe will serve InVideo overlay ads as part of Google’s AdSense for video beta advertising program. Leveraging YuMe’s leading ad management platform and as part of its commitment to deliver optimal monetization and fill rates for its clients, YuMe publishers who are current AdSense customers will also now have the opportunity to accept AdSense for video ad placements.
Google’s AdSense for video beta program extends the model of the company’s highly popular AdSense text advertising business to the rapidly growing online video space. Targeted, contextually relevant InVideo graphical ads and text overlays help advertisers connect with consumers while providing a positive experience for users and an effective and efficient monetization opportunity for publishers.
Originally posted on February 21, 2008 @ 9:23 am