Video advertising platform and video ad network YuMe has launched a new innovative video ad unit called InSynch Video Takeover, the first ever ad placement that allows an in-stream video ad and an in-page banner ad to be synchronized, enabling an advertiser’s message to bounce back-and-forth between not only the two ad placements, but across the entire web page.
InSynch is powered by YuMe’s leading video ad management platform. How does the InSynch Video Takeover work? While the in-stream video ad is playing, the entire page where the player resides turns into an advertising canvas where anything is possible. For example, marketers can have objects jump out of the video ad and into a companion banner placement or have these elements fly across the web page, temporarily taking over the page and captivating the viewer’s attention.
Originally posted on May 3, 2009 @ 11:08 pm