Hearst-Argyle Television and YouTube announced an agreement to distribute and monetize select Hearst-Argyle television content with Google and YouTube. Starting today, local Hearst-Argyle television stations in five local markets — Boston; Manchester, N.H.; Sacramento; Pittsburgh; and Baltimore — will begin posting local video content to dedicated Channels on YouTube.
“This innovative deal with Google and YouTube fits perfectly within our overall digital strategy of distributing our content on all three screens — the TV, the PC and the mobile phone,” said Terry Mackin, Executive Vice President of Hearst-Argyle Television. “We have invested significant resources in our growing digital media efforts. With Google and YouTube, we can now better engage users and advertisers with our award-winning local video content and with new user-generated content while further broadening our reach beyond the boundaries of our media markets.”
“We’re constantly looking at innovative ways to not only bring the YouTube community the best content out there, but also to find ways to bring them the most relevant programming,” said Jordan Hoffner, Head of Premium Content Partnerships for YouTube. “Local creates relevance and this agreement will ultimately deliver Hearst-Argyle’s programming to an even broader audience looking for local content. We look forward to continue working with the Hearst-Argyle team as we launch new products and services on the local level.”
Originally posted on June 4, 2007 @ 10:01 am