If you’re closely following our beats here at 901am, you’ll surely noticed that we’re so fond of news with accompanying YouTube videos. This is fine and good since YouTube is part of the new media. Now much as we don’t want to annoy you our dear readers with videos running various targeted ads, we can’t help it because it’s beyond our control.
And guess what? Expect to see more of those ads as YouTube announced that they are rolling out a video targeting tool which advertisers can use to find appropriate videos where their ad campaigns will run on. Google really wants to push video ads, thus it is giving advertisers more control of their ad campaigns by letting them choose specific YouTube partner content they’d like to target.
The new video targeting tool is also flexible enough that advertisers can discover videos relevant to their campaign easily as well as their target audience. The tool would even suggest videos based on keywords, viewer demographics, and interest-based graphics.
In short, YouTube has established an advertising marketplace where video targeting options result in extra control and better brand for display advertisers.
And what this gives us YouTube fans – more annoying video ads, slow loading time and possibly the need to find another place to satisfy our video content hunger. Don’t get me wrong here – if it’s all for the good and sustainability of YouTube, well and fine. I just don’t dig if consumers are really acting upon ads they encounter on YouTube videos. Have you?
Originally posted on December 4, 2009 @ 6:11 pm
If I’m going to see ads anyway, I’d rather they be targeted. That makes them less annoying.