YellowPages.com, a subsidiary of AT&T and a local search and Internet Yellow Pages destination, and Marchex, Inc., a local advertising company and leading publisher of local content, inked a new multi-year agreement in which Marchex will continue to provide its local Internet search marketing services to YellowPages.com’s broad base of local advertisers.
Under the terms of the new agreement, YellowPages.com will continue to leverage Marchex’s services to fulfill the YPclicks! Search Engine Solutions search marketing packages sold by YellowPages.com and AT&T across the United States. Marchex Connect, Marchex’s highly scalable private-label search marketing platform, is used to create, target and manage YellowPages.com’s advertiser campaigns and fulfill them through placements on major search engines and Marchex’s local content network.
Originally posted on October 18, 2007 @ 10:13 am