After appointing a new CEO and acquiring Rivals.com, global Internet company Yahoo! Will now combine its Search and Display advertising sales teams in the US, and has appointed David Karnstedt, currently senior vice president of Yahoo!’s Search sales business, to lead the unified organization as Head of North American Sales.
As a result of these changes, Yahoo!’s integrated sales organization will be the first of its kind to offer the widest selection of advertising products coupled with the broadest scale of search and display inventory to customers.
“By taking a more holistic approach to advertising sales, Yahoo! Will become a more consultative seller, which should make buying complete solutions easier for our customers across Yahoo! and our partner network,” said Karnstedt. “These moves will also enable our world class sales team to more effectively meet the needs of our advertisers – not just today but well into the future.”
Yahoo! is moving aggressively to build-on its long-term leadership position in display advertising, while further strengthening its strong position in search.
Originally posted on June 25, 2007 @ 1:10 pm