To help many online users suffering from “Web search fatigue”, Yahoo! Search has launched Search Assist, the most advanced assistance technology available on the Web, and the integration of audio, video and photos directly into the search results to help make Web search effortless for consumers.
Yahoo!, Search Assist goes beyond basic search “suggestions” and gives consumers real-time query suggestions as well as related topics and concepts, which is especially valuable when a person is searching on an unfamiliar topic.
“The new Yahoo! Search is focused on getting consumers the most relevant information as well as providing the best user experience. We know that consumers want a complete answer, not a bunch of links, and the changes we’ve made are focused on getting people to the best answer – whether it be a Web link, photo, video or music clip – in one search,” said Vish Makhijani, general manager and senior vice president of Yahoo! Search.
Originally posted on October 2, 2007 @ 10:33 am