Yahoo! Inc. today announced a significant investment of over 35% in Tyroo Media.
Based in Gurgaon, India, Tyroo, a part of Smile Interactive Technologies Group (Smile Group), is a completely self-serve ad-network offering best of breed advertising solutions for both advertisers and publishers. Today, Tyroo boasts of over 1200 registered publishers across the country.
The cash infusion by Yahoo! will be used to invest aggressively in technology and sales network to reach out to the vast number of small and medium sized advertisers and publishers in India. Tyroo plans on offering newer ad-formats, enhanced customer support and greater flexibility to advertisers and publishers in managing campaigns. Tyroo plans on differentiating itself by its knowledge of local requirements and on-ground support in both pre and post-campaign phases. As part of its expansion plans, Tyroo expects to set up sales offices across the country and triple the team size by the end of this year. In connection with this investment, Yahoo! Inc will be represented on the board of the company.
Originally posted on July 18, 2007 @ 5:58 pm