Yahoo! Inc. has introduced three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising online.
The new products include:
• Search Retargeting, which gives advertisers the ability to target display advertising based on user search activities;
• Enhanced Retargeting, which allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser’s site; and
• Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search.
“As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!’s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability,†said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!.
Originally posted on February 24, 2009 @ 12:11 pm