Yahoo! Inc. announced intentions to bring to market AMP! from Yahoo!, a new advertising management platform designed to significantly simplify the process of buying and selling ads online. Central to Yahoo!’s strategy to be the partner of choice for advertisers, agencies, publishers and networks, AMP! will take the pain and complexity out of advertising online by providing an integrated, web-based solution that allows unprecedented ease of cross-selling across a large ecosystem of buyers and sellers. It will allow advertisers to precisely yet easily target audiences while enabling publishers to better monetize their content.
The AMP! platform will ultimately help marketers buy across search, display, local, mobile, and video inventory — all from a single, integrated interface. It will have the ability to deliver highly relevant advertising to consumers across the entire Web, driving better results for marketers. It will provide a suite of tools that easily allows precise geographic, demographic, and interest-based targeting across a vast network that includes Yahoo! owned-and-operated inventory and more than 600 U.S. newspapers in the Newspaper Consortium. An open platform available to any participant, AMP! will ultimately include Yahoo!’s network of premium publishing partners, agencies, ad networks, and thousands of other smaller publishers from across the web.
Originally posted on April 7, 2008 @ 12:52 pm
I don’t think it’ll be enough to stop the Microno bid from causing problems for the board. Yahoo lost their premiere position in the online ad world years ago and its going to take alot of work to get back to the top of the pile.