Yahoo! and Havas Digital announced a global partnership that encompasses all of the operating units within Havas Digital.
Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. The partnership will also include a partnership between Yahoo! and Havas Digital’s Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.
Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate Exchange participation.
Originally posted on June 4, 2008 @ 9:56 pm