Despite the hype over the iPhone (or iDrama if you’re suffering from signal loss), Apple has yet to capture the smartphone crown, as RIM (which stands for Research In Motion for you non-geeks) still reigns as the champion in the US.
Despite its vaulted position, RIM has done a horrendous job at countering Apple’s mobile OS, although all that may change with the launch of Blackberry 6.
In the almost ten years I’ve worked at Research In Motion (RIM), I’ve never been as excited about a BlackBerry® software launch as I am for BlackBerry 6, which is on track for release this summer. I’m absolutely in love with the BlackBerry 6 experience and I expect other longtime users like me will feel the same. I also think the wide range of changes and added features in BlackBerry 6 will attract a lot of new users to the BlackBerry platform. […]
In addition to the new fluid user interface, the video illustrates a few of the new applications and features in BlackBerry 6 that are designed to provide users with a mobile experience that is fun and approachable, yet extremely powerful. We’ll discuss these features in more detail on Inside BlackBerry as we move closer to the point when BlackBerry 6 becomes publicly available. (Inside Blackberry)
Unlike Android and Windows 7 Mobile (whose user interfaces look hideous), Blackberry 6 seems to be a breath of fresh air that may help RIM regain favor with the corporate masses (or rather their employees) in an age where everyone is going “ga ga” over iPhone 4.
Although its beautiful user interface may help the phone appeal to end users, RIM may need to figure out a way to attract the developer masses whose loyalties are currently divided between Apple and Android.
RIM is launching a powerful smartphone in the future (hopefully soon!) in order to counter iPhone’s rise, but with Apple promoting Facetime as if they invented it (note: Cupertino didn’t for those of you who keep asking) RIM may have to come up with another strategy lest they end up in second place by years end.
Originally posted on July 12, 2010 @ 12:59 pm
I don’t think this release will bring new users or even retain the existing ones. Apple and Android are grabbing most of share.