Widgetbox, the marketplace for web widgets, today announced a unique solution designed to automatically insert third-party paid advertising into sponsored-content widgets. The sponsored-content widgets, typically from publishers, then use the Widgetbox Network to broadcast these widgets, with advertising, to thousands of registered domains. Because the widgets can easily spread virally across the web, in-widget advertising can be widely propagated beyond the boundaries of both the original publisher’s site and the network domains.
“What we are seeing here is the emergence of a new, powerful Internet advertising media with the same defined characteristics as traditional media: editorial and advertising combined together in a format that can be easily broadcast to a wide network of targeted recipients,” said Ed Anuff, co-founder and CEO of Widgetbox. “This is the first step in the emergence of a potentially very large in-widget advertising market.”
In a related announcement, Forbes.com unveiled a set of new content widgets sponsored by Visa Small Business. These widgets, featuring topical editorial content from Forbes.com, can be placed on any blog, website or social network profile with one click.
“Widgets clearly embody the Forbes.com philosophy that our users should be able to choose where, when and how they consume our content,” said Jim Spanfeller, President and CEO, Forbes.com. “Visa Small Business is the perfect launch sponsor, as small business owners are especially time constrained and can benefit from being able to designate their own access points to critical news and information every day.”
Originally posted on July 11, 2007 @ 9:30 am
So, this means that I can insert my ads onto the site of someone using my widget?
Does this come with a ‘Uninstal Widget Instantly’ button as well?
From ‘Viral Adoption’ to ‘Viral Abandonment’ …sweet!