According to Web Pro News, Ogilvy North America is partnering with Technorati to offer clients blogs, vlogs, videos, photos, and other online user-generated media. The hope is for their clients to better understand the blogosphere and improve in building their brands. I’m a bit baffled by this but I’m starting to see the bigger picture of Technorati. I believe they see themselves more as a blog monitoring service to companies than a consumer search product. Atleast that’s my impression.
I really wish Technorati would fix their consumer side of things and provide more stability.
Paul Scrivens, CEO of 9rules asks What would you do if you were CEO of Technorati?
You know what. I’d fix the stability first off. And ignore some of these other side, blog monitoring tie-ins that seem to ignore the users of the site and focus on making money by data harvesting and tracking.
How about you?
Image Credit: Nikita Kashner
Originally posted on February 1, 2007 @ 10:09 pm
They’ve considered themselves to be a metrics company for a long time, it’s where the money is, and it’s why they’ve never really given all that much care and consideration to the consumer stability issues. The same issues they are having today they were having in 2006, 2005, 2004, 2003…it’s not central to the core business.
I would get out very fast.
Now thats too funny.