Vibrant Nation, founded to connect and empower accomplished women over 50, has launched to serve as a social recommendation website where boomer women can ask questions and answer questions from their peers and connect each other to the best resources to get the most out of life.
Founded by Stephen Reily, 43, a lawyer and marketing professional, the concept began with the realization that there has never before been a group of women like this: Today’s women over 50 have more money and power— and are expected to live longer— than women of previous generations. Over a 10-year period ending in 2010, the 55 to 64-year old population will grow 48% with a significant female skew. In addition, consumers 50+ own up to 80% of the nation’s financial assets and control 50% of the discretionary spending, spending 2.5 times as much as younger consumers on a per capital basis. Nevertheless, marketers continue to under-recognize their value and potential.
Originally posted on January 30, 2008 @ 11:54 pm