Velingo Ltd., provider of Targeted Content Recommendation solutions for online services, has announced that its Spotlight technology is now available both as a Firefox add-on and as a widget for any search engine.
Spotlight is based on collecting vast amounts of data– such as users’ behavior and user-generated content– analyzing it, and building global knowledge to provide optimized and personalized recommendations for each customer and service. The patent-pending technology exposes users to relevant content, building loyalty while increasing providers’ revenues.
Unlike other social search systems that rely on manual voting and tagging by users, Spotlight builds massive knowledge base – transparently and automatically, without involving users in the process. Spotlight for Firefox is compatible with the three major search engines: Google, Yahoo and Live. By using Spotlight recommendations, users can easily expand or narrow their searches, for a better search experience.
In addition to Spotlight for Firefox, Velingo also released a web-based code generator wizard that helps providers embed Spotlight into their search pages. Code generation for a search engine takes only a few minutes, after which, all that is required is to paste the code inside the search page.
Originally posted on February 12, 2008 @ 7:00 pm