Seeking to establish presence in China and gain leadership in US Comparison Shopping segment, online marketing company ValueClick has agreed to buy MeziMedia, a leading independent online publisher of search, shopping and content websites in ten of the largest ecommerce markets in the world.
Under the terms of the agreement, ValueClick will acquire all outstanding equity interests in MeziMedia for approximately $100 million in cash while total cash consideration will range between $100 million and $352 million, depending on whether performance thresholds are met.
“MeziMedia is consistent with our acquisition philosophy and gives ValueClick comparison shopping scale in the U.S., greater search marketing expertise and a presence in China, all three of which are key growth initiatives for the Company,” said Tom Vadnais, chief executive officer of ValueClick. “This is an exciting acquisition and we look forward to welcoming the MeziMedia team to the ValueClick family.”
Originally posted on July 16, 2007 @ 1:35 pm