Universal Pictures and Google collaborate to launch a unique promotional avenue for the movie “The Bourne Ultimatum” — a new online game dubbed as “The Ultimate Search for Bourne with Google”
Inspired by the three Bourne movies, players assume the identity of an intelligence agent to track Jason Bourne across three continents using, yup, you got it, Google tools and gadgets, while answering clues along the way. The game is set to launch simultaneously in seven countries on Monday, July 16, and will run until the film’s opening on August 3.
“This is a great opportunity for us to bring the power of Google search products to help players across the globe hunt for Bourne online,” Google product manager Dylan Casey said. “We’re always looking for creative and engaging ways to connect people with the information they’re seeking, and this collaboration is a terrific example of that.” Apparently, this promotional video game done by Google and Universal team-up is the second of it’s kind, the first one being the Da Vinci Code.
The Ultimate Search for Bourne with Google can be found at www.google.com/bourne or www.searchforbourne.com.
Originally posted on July 12, 2007 @ 5:55 am