Universal Music Group (UMG) and imeem announced an agreement that will provide the imeem community with on-demand, interactive streaming of Universal’s extensive digital music and video catalog. With this announcement, imeem is the first social networking company to offer full-length, streaming access to the entire music and video catalogs of all four major music companies on an advertising-supported basis.
Today’s news is a milestone for imeem’s ad-supported social music and media model, which enables artists, labels, studios, and media companies to make their music and video freely available for interactive streaming to the imeem community and share in the advertising revenue. imeem’s ad-supported model also gives brands and businesses new ways to connect and interact with a highly-engaged audience of millions of consumers in the 24-and-under youth demographic. A number of the world’s largest brands and companies, including Apple, Nike, Microsoft, AT&T Wireless, Toyota Scion, T-Mobile and Puma, are currently working with imeem on advertising and brand sponsorships.
imeem now offers millions of songs and videos from all four major music companies and thousands of independent labels. imeem users can upload their favorite music, video and photos, search for and stream full-length audio and videos on-demand, and easily find new content through social discovery features. The imeem community can also express themselves with their favorite content by creating and sharing custom music and video playlists with friends and fans on imeem and on third-party sites across the web.
Originally posted on December 10, 2007 @ 2:55 pm