A study made by Ofcom on the mobile phone habits of mobile phone users in the UK revealed that about 58 percent of users texted people every day in 2011, only 47 percent of them used their phones to make a voice call daily.
The study is part of the more comprehensive annual Communications Market Report that was published just this week. According to the report, the average mobile phone user in the UK sent about 50 texts last year. This is 200 percent more than the texts that UK users were sending four years ago. It was also in 2011 when that making voice calls finally showed a decline in its practice. The study revealed that there was a decline of one percent in the number of calls made in 2011 compared to the number of calls recorded in the previous year.
According to the Ofcom study, the change in rates can be attributed to the changing mobile phone habits of mobile phone users in the UK that are within the 16 to 24 age bracket. Around 96 percent of the people in that group contact their family and friends everyday through the use of text messages, emails, or messages sent through social networking sites like Facebook and Twitter. And the main reason for this transition to other forms of communication over the traditional voice call? The device itself. Smartphones have made it possible for these new forms of communication to become easier and more accessible. Being new things, it’s the 16 to 24 age bracket that is more likely to embrace these new avenues.
Originally posted on July 18, 2012 @ 9:29 pm
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