Live Nation announced that the company has reached an agreement in principle to enter into a 12-year global contractual relationship with U2, who will join the company’s Live Nation Artists roster.
By expanding the scope of its activities with touring artists, Live Nation Artists unlocks value to increase economic benefits to artists through the creation of innovative new products, and delivery and distribution channels for music and other content. Operating within this new model, Live Nation Artists serves more than 1,000 artists through its array of services, including global touring, merchandise and licensing, sponsorship and strategic alliances, recorded music, studios, media rights, digital rights, fan club/websites (UltraStar, Musictoday), marketing and creative services to facilitate direct artist to fan connection.
Live Nation is dubbed as the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online.
Originally posted on March 30, 2008 @ 12:32 am