With news available at our fingertips everywhere, will there still be a place for newspapers in this information age? “Yes,” according to a recent Harris Poll. In a survey of adults in five European countries, Australia and the United States, readership of major daily newspapers today ranges from a low of six percent of adults in Great Britain and Italy to a high of 13 percent in Spain and Germany. The number one source for each country is TV network news.
But, looking five years in to the future, the number for major daily newspapers drops just slightly. The lowest percentage of adults who indicate that major daily newspapers will be their source for news and information is in Great Britain and Italy (4% each) while the highest percentage is among German adults (12%). The big difference is that online news and information sites become the number one source of news and information for the United States, France, Italy, and Spain and are tied for first for Australian adults. TV network news will still be first for adults in Great Britain and Germany.
These are some of the results of a Harris Poll which was conducted online by Harris Interactive among a total of 8,749 adults within France (1,134); Germany (1,133); Great Britain (1,006); Italy (1,122); Spain (995); Australia (976); and the United States (2,383), between May 2 and 14, 2007. In Italy and the United States, these adults were 18 and older; in all other countries, they were 16 and older. Data from this survey was also presented at the World Association of Newspapers Annual Congress.
Originally posted on June 13, 2007 @ 10:04 am