Gemstar-TV Guide International, Inc., a media, entertainment and technology company, announced that it will launch the TV Guide Online Video Awards, an annual awards franchise that will recognize the best and most innovative professional video programming, created specifically for the Web. TV Guide will dedicate its numerous cross-platform resources, which reach 73 million unique consumers per week, to the promotion and coverage of the Online Video Awards, making this a true multi-platform initiative.
“Some of the industry’s most creative writers and producers are now engaged in producing entertainment programming that is available exclusively on the Web. Over the past year, both the quality and the quantity of this Web-only programming have increased exponentially. During this same period, TV Guide has significantly increased our coverage and use of digital media to connect with consumers to further strengthen and extend our brand. This is the perfect time for us to step in and use our significant editorial credibility, cross-platform reach, and consumer fan base to recognize the best new programming that the Web has to offer,” Rich Battista, Gemstar-TV Guide’s chief executive officer said.
Additional information on the TV Guide Online Video Awards will be announced soon.
Originally posted on June 27, 2007 @ 4:13 pm