Tremor Media sees 80% pre-roll completion rates

Online video advertising network and provider of Acudeo video monetization platform Tremor Media announced the results of its proprietary research on pre-roll completion rates. Tremor Media is observing pre-roll completion rates around 80% for both :15 and :30 second streaming video advertising, which they attribute to their business practice of matching advertising with high quality content.

Tremor Media’s results were garnered from over 100 campaigns and nearly 65 million pre-roll impressions, with both :15 and :30 second campaigns in the automotive, entertainment, technology, CPG, business/finance, and food and beverage verticals. Vertical categories with only :15 second pre-roll data included travel and tourism, teen’s interest, men’s interest, and women’s interest campaigns.

Public perception of pre-roll is finally falling in line with what leading agencies have witnessed first hand; pre-roll advertising is highly effective when paired with the right content.

“Our commitment to avoiding user generated content and focusing on professional produced material as the cornerstone of our value proposition has rewarded our clients with outstanding performance in leveraging a format that has been tainted unfairly in some corners,” said Jason Glickman, CEO, Tremor Media. “Additionally, because of our dedication to protecting the user experience and a fair value exchange, we’ve seen slightly higher completion rates for :30 second ads than :15 seconds. While we wouldn’t suggest it as a best practice, it is proof that audiences are willing to accept pre-roll advertising in exchange for the content they want, on demand.”

Originally posted on August 20, 2008 @ 6:18 am