Here’s news that won’t really surprise you. A study conducted by comScore, majority of the non-computer traffic in the United States has increased by almost seven percent over the month of August this year. The increase in traffic has been largely attributes the use of smartphones, tablets and other portable devices. Smartphone usage has been identified as making up 64 percent of the non-computer traffic in the US, tablets occupy 28 percent.
In another predictable finding of the report, Apple’s various iOS devices dominated the smartphone and tablet categories. In terms of the tablet segment, the iPad made up 97 percent, while iOS smartphones (the various generations of the iPhone) owned 58.5 percent of the smartphone traffic.
After the iOS devices, Android followed as the largest device types to contribute in non-computer internet traffic with 32 percent. The next closest is the BlackBerry, which only makes up five percent of the total mobile traffic.
The comScore report also revealed that 30 percent of the total number of tablet owners are aged between 25 to 34 years. Surprisingly, about 55 percent of tablet owners are male. This could be a reflection of the fact that men are really more into gadgets and are early technology adaptors. The main use of tablets, based on the report, is in updating various social media sites and browsing for news and other feature stories. The early adoption of tablets does not equate to more online purchases though. Less than fifty percent of tablet owners have purchased from Amazon using their tablets.
Originally posted on October 11, 2011 @ 12:31 pm
