Gaia Online announced that Time Warner Inc. has made a strategic investment in the company in a Series B funding round. Gaia Online is a social environment where teens come to hangout, have fun and express their individuality through customizable avatars, homes and cars; casual games; arenas for creative writing and artwork; discussion forums on thousands of topics; and virtual spaces such as movie theaters, drag races and towns.
The Gaia Online community boasts nearly three million unique users per month, with members spending an average of more than two hours on the site per day. The Gaia economy sees 100,000 transactions each day and Gaia’s forums have already exceeded a billion postings.
Last month, Gaia Online announced a partnership with Warner Bros. to make both free and pay-per-view versions of the legendary studio’s films available in Gaia’s virtual cinemas. A recent partnership with Toyota’s Scion division similarly revealed the level of teens’ engagement with the Gaia – within 24 hours of making virtual Scion xB cars available, more than 90,000 had been acquired, customized and drag-raced.
Originally posted on January 10, 2008 @ 7:41 am