TheStreet.com announced today its acquisition of Corsis, a leading provider of advertising, marketing, and publishing solutions, for approximately $20.7 million. This acquisition also includes Promotions.com, an online promotions company that develops interactive advertisements for some of the most popular brands we know.
“Advertisers are asking for more than search and banner campaigns,†said Thomas J. Clarke Jr., chairman and chief executive officer of TheStreet.com. “The acquisition of Corsis and Promotions.com will address our advertisers’ demand for more integrated marketing campaigns that are being requested of all publishers. This acquisition will provide us with a robust technology platform, setting the foundation for the integration of future acquisitions, and we expect that it will allow us to expand our gross margins.â€
TheStreet.com has been known to provide financial commentary, analysis, research and news and is looking towards expanding its advertising offers.
Originally posted on August 3, 2007 @ 12:19 am