BBC Global News has chosen thePlatform, a broadband video application service provider, as its media management and publishing system to distribute short-form video content to YouTube.
BBC Global News will publish up to 30 news clips per day, with up-to-the- minute news and analysis from around the world. A dedicated channel has been created on YouTube called “BBC World News.”
“We’re excited to support BBC Global News as they expand their distribution of broadband video to YouTube and other outlets,” said Marty Roberts, vice president of marketing for thePlatform. “By using our mpsConnect service, BBC Global News and other media companies will reduce the technical complexity of these distribution agreements, allowing them to focus on capturing new digital media syndication opportunities.”
Originally posted on June 27, 2007 @ 8:23 am