The Salvation Army has released the Salvation Army Holiday Music application in the iPhone Application Store for $2.99, with proceeds to benefit The Salvation Army.
The application streams hundreds of holiday favorites, ranging from time-honored classics such as Nat King Cole’s “The Christmas Song” and Bing Crosby’s “White Christmas” to a selection of The Salvation Army’s own signature brand of brass-flavored holiday tunes. For $2.99, consumers get unlimited listening.
This Christmas, The Salvation Army’s Red Kettle campaign is hoping to top the record $118 million donated in 2007. To do that, the Army is harnessing a range of technology and social media. This includes adding credit card scanners at some of its iconic Red Kettles, as well as an Online Red Kettle application, Facebook widgets, and the ability to donate via text message.
The Salvation Army is teaming with Seattle startup Melodeo to bring The Salvation Army Holiday Music service to iPhone users.
Originally posted on December 10, 2008 @ 7:29 am