The Knot Inc. has acquired Breastfeeding.com, a website dedicated to providing advice on breastfeeding. The addition of Breastfeeding.com further enhances The Knot Inc.’s robust pregnancy and first-time parenting offerings, which include TheBump.com and LilaGuide.com.
With thousands of breastfeeding Q+As, articles and videos, Breastfeeding.com has the deepest easy-to-understand, easy-to-find collection of breastfeeding content on the web.
Breastfeeding.com also has a directory of nearly 4,000 lactation consultants, Plus, first-time moms struggling with breastfeeding can log onto the website to join in 2-hour live chats with lactation consultants four times a week.
“We are thrilled to add Breastfeeding.com to our suite of number-one websites for women in key lifestages,†said David Liu, CEO of The Knot Inc.
Financial details of the acquisition were not disclosed.
Originally posted on January 13, 2009 @ 12:23 pm