The Fortune 500 Blog Project is a volunteer-driven project started by Easton Ellsworth of Business Blog Wire, that aims to evaluate blogs that are owned and/or operated by Fortune 500 companies. The project also aims to find out to what degree these companies are using internal corporate blogs, and to highlight blogs that discuss these companies.
You can participate in this project by signing up, conducting research on Fortune 500 companies, and sharing this information with others. All the blogs currently part of the project are listed over here.
So how does the project work?
- Pick a Fortune 500 company. If someone has already picked that company, consider adding to their work.
- Search the Web for any public-facing blogs by that company or its employees.
- Analyze the company’s blog(s).
- Publish your findings at your blog.
- Link to your findings from this wiki. Examples of published research posts: General Electric and Ford.
- Repeat this process for as many companies as possible!
That’s all there is to it. More information about the project can be found at the project wiki.
Originally posted on December 13, 2006 @ 5:12 pm
Thanks. Glad to discover this blog. I want to give credit to Teresa Valdez Klein of Blog Business Summit for approaching me with the idea of taking the F500 blog review series at my blog and expanding it into a wiki where others would be invited to contribute. Teresa is helping me oversee the project and has been instrumental in its success.
Bigger things to come.