Most marketers think that getting on the front-page of Digg will solve all their problems. The question is, “if you could choose between the home page of Digg, TechCrunch, Netscape, or Reddit, which would you prefer?” And the answer, it appears, is not what you would expect.
To provide some insight, we have brought in guest blogger, Mark Roberge, CEO of PawSpot.com. Over the past six months, PawSpot has made an appearance on the home page of each of these entities.
So which home-page should you aspire to be on from a purely marketing perspective?
To be honest, when TechCrunch covered us, we were still in user experience testing and had not even officially launched the site. However, the mention alone led to coverage by at least 50 additional blogs and invitations to a number of speaking engagements within the next few weeks. Add TechCrunch to your PR firm’s target list and buy Arrington a drink when you see him out on the town.
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Originally posted on January 26, 2007 @ 1:46 pm