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Is Google trying to maintain its position in the British psyche?

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google_logo.jpgPerhaps you’ll forgive this thought dump as I make a few personal observations about Google and its place in Britain.

Maybe you have your own thoughts about how Google is trying (officially or otherwise) to maintain its position as premier search engine.

Recently I’ve noticed a trend on TV ads where, instead of providing a direct web address, they invite the viewer to “search online for…”. However, they don’t specify which search engine you should use — merely that you should go online.

Obviously, this approach means that they’re fairly confident that the proposed search term will bring up their website. I wonder if they’re also assuming that most people will use Google?

Last week I saw for the first time a direct ad for Google. At the end of an advert for a pet insurance company, a Google page appeared on screen with the voiceover “Search on Google for Pet Plan”. [Read more…]

Originally posted on October 15, 2009 @ 6:52 am

UK’s online advertising spend exceeds TV

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The UK has become the first major market where spending on online advertising has exceeded that of TV, according to figures released by the Internet Advertising Bureau and PricewaterhouseCoopers.

The recession caused an overall reduction in advertising spend, but many companies have invested more in online advertising compared with traditional media.

New Media Age’s editor, Justin Pearse, said that although this was expected to happen eventually, the milestone had been achieved at least a year sooner than expected due to the current economic climate. [Read more…]

Originally posted on September 30, 2009 @ 7:41 am

Fifteen Percent Now Prefer Watching TV Shows on Tablets, Study Says

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Could this be a sign of an impending paradigm shift?

According to a new study funded by Viacom, more people are now watching TV shows on their tablets. In fact, it is the second most popular method of watching shows after TV sets.

According to the Viacom study, about 15 percent of people are now watching their favorite TV series on their tablets.  The survey involved 2,500 people from ages between 8 and 54. The respondents, who came from New York and Los Angeles, were extensively interviewed according to Viacom. The showing of tablets in the survey is quite notable because two years ago, this market segment didn’t even exist. [Read more…]

Originally posted on April 24, 2012 @ 6:01 am

Ubuntu Shows TV Interface

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A few months ago we reported that popular Linux build Ubuntu announced that it plans to expand its coverage from just PCs and expand to mobile devices. According to Canonical founder Mark Shuttleworth, the plan is for Ubuntu to eventually be installed on “tablets, phones, TVs and smart screens.” Using Ubuntu will create a seamless integration between various devices, the desktop, the servers and the cloud.

Ubuntu has gotten some mixed responses upon the announcement of its bold plan to go mobile. Some liked it, some were skeptical and others were plain apathetic about it. Ubuntu has been relatively quiet about since the announcement but the progress of its project… until CES when it finally unveiled the Ubuntu smart TV interface. [Read more…]

Originally posted on January 30, 2012 @ 7:20 pm

Toshiba to Announce New Laptop, Tablet and TV at CES

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The Consumer Electronics Show (CES) is one of the most hotly anticipated tech events every year and this year’s event will see more announcements for new products from some of the biggest tech manufacturers worldwide.

One of the early announcements for CES 2012 that will happen today, Monday, is the impending announcement of Toshiba about the release of a new 10.1 inch tablet that the company is going present as the thinnest and lightest tablet in the world. [Read more…]

Originally posted on January 9, 2012 @ 12:41 pm