When it’s time to do that marketing push for your business, you’ll hit some obstacles if you don’t have the right gear or you don’t have the right approach to the situation. And, part of getting the right gear means getting it at costs you can afford, so all of those topics are related.

To help you collect the right stuff before you start the final marketing push, consider the following four methods concerning using coupons at retailers, sharing gear when possible, renting equipment that you are only going to use a few times, and finding social media shortcuts for mass audiences. [Read more…]