In a move described as “next generation”, Tesco (UK retailer) and Microsoft have announced a new deal whereby customers buying selected DVDs from Tesco stores will be able to download a digital copy of the same film.

Using Microsoft’s Silverlight technology, and with the backing of major film studios, this digital copy will be downloadable to either PC or Mac, offering a “virtual DVD experience” and promising a range of additional features including auto-updating trailers, exclusive bonus content, online chat and related merchandising.

Yes, it’s mainly aimed at making the companies involved more money — expect copious links to Tesco’s music download service and other partner web sites. [Read more…]

Originally posted on September 9, 2009 @ 5:15 am