Back in 2008, some experts predicted that mobile Internet usage would overtake desktop usage by 2015. Well, it’s now 2015, and while mobile hasn’t quite staged the takeover that was expected, it’s certainly made leaps and bounds. In fact, several studies have confirmed that about 50 percent of all web searches take place on mobile devices, and the numbers continue to grow.
What’s even more interesting, though, is that while more consumers are using their smartphones and tablets to search the web, the real engagement still comes on desktop devices. Users spend about three times longer on sites when they are on their computers rather than mobile devices, and when it comes to conversions, mobile still has some catching up to do. The fact is, many websites simply aren’t properly set up for mobile, and are thus missing traffic and conversions.
Reclaiming that traffic requires not only more attention to responsive design, but also adjusting SEO strategy to better capture mobile traffic. It’s no longer adequate to think of “SEO” as a single umbrella that covers both your desktop and mobile sites. Mobile SEO requires its own strategy — and an understanding of the nuances that require a different approach for each. [Read more…]