When redesigning a website or moving it to a new domain, the proper network of redirects is essential. Without redirects, search engines won’t know that pages have moved, which can negatively affect organic search visibility; if a search engine thinks a page has disappeared entirely, it could be purged from the index. Implementing redirects ensures that search engines recognize moved page URLs and send visitors to the right places when they click on links in search results. [Read more…]

Originally posted on March 7, 2014 @ 1:18 am