For some people, podcasting is a cathartic outlet, meant to serve as both a hobby and a means of self-expression. For others, it’s something fun to play around with in their spare time, serving a broader interest or hobby. For still others, podcasting is a kind of business, meant to earn them revenue, fame, or some mix of the two.
When you’re involved with podcasting and online marketing, you know that one of the most important things that you need to do is make sure that your audience is comfortable. And because your voice is going over the airwaves into an environment that your can’t totally control, you have to work with what you can suggest they do. Including those suggestions inside your podcast or marketing scheme can really help your bottom line.
So if you can stitch it into the words that you say, try to suggest things to your audience about where they’re sitting and how they’re listening. Learn what the average attention span is. Perfect your mixing and mastering before your audio goes over the airwaves. And, consider the difference between group and individual listening experiences. [Read more…]