The UK has become the first major market where spending on online advertising has exceeded that of TV, according to figures released by the Internet Advertising Bureau and PricewaterhouseCoopers.
The recession caused an overall reduction in advertising spend, but many companies have invested more in online advertising compared with traditional media.
New Media Age’s editor, Justin Pearse, said that although this was expected to happen eventually, the milestone had been achieved at least a year sooner than expected due to the current economic climate. [Read more…]
Originally posted on September 30, 2009 @ 7:41 am