The Democratic National Convention is underway, and so is a new product from Digg: Digg Dialogg.  This concept takes the ‘wisdom of crowds’ concept and applies it to interview questions.

Here’s how it works:

Digg will identify a guest interview

The community will submit questions (text or video)

The community will vote on which question should be asked

According to Digg, guests…

“will represent thought leaders and tastemakers across diverse topics including technology luminaries, environmentalists, entrepreneurs, musicians and filmmakers.”

Up first, House Speaker Nancy Pelosi on Wednesday, August 27th.

Cool concept.  But what happens when the Digg community decides to get personal or ask the questions that no interviewer ever ask.  There’s a reason most interviews are generic.  Without censorship, the concept is beautiful.  Will Digg have the balls to let ALL questions stand.  And more importantly, will guests continue to make themselves available, knowing they can be subjected to some uncomfortable topics?

Either way, Digg is proving that they understand that evolving their business model is a must.