901am

New Media News Every Morning

Users Triple Time, Advertisers Double Spend on Social Networks and Blogs

By

Spending too much time on Facebook? You’re not alone. A new study from Neilsen shows that Americans have tripled the time they spend on social networks and blogs. Even has-been MySpace is getting a lift from the rising tide. On average, you spent seventeen percent of your online time on social networks and blogs in August 2009, up from six percent the year before.

When it comes to online media, advertisers are often slow to go where the audience goes — but in this case, they’re definitely catching up. Advertisers increased their spending on social networks and blogs by a whopping 119%, up to $108 million in August 2009 from $49 million the year before.

Now you won’t feel so guilty about goofing off on Facebook. Even Madison Avenue’s starting to hang out there.

Originally posted on September 26, 2009 @ 6:37 am

NoitWorld.com: online auctioning meets social networking

By

noitworld-logoNoitWorld.com has been open for just over a month now, and claims to offer a “cooler” and more “consumer friendly online marketplace” than the likes of eBay, with a major selling point being that it’s designed to integrate with popular social media services.

Cofounder Todd Foret (a US Army veteran, hence the site’s name — “noit” means cool or hip in US Military speak) says that because many Internet users spend so long on social media sites, it makes sense to provide tools for buyers and sellers to easily share stuff that way.

So, cool merchandise can be propagated across the likes of Facebook, Twitter and MySpace. [Read more…]

Originally posted on July 7, 2009 @ 8:56 am

MySpace and Auditude partner with MTV for ads on user uploaded videos

By

MySpace and Auditude, a new provider of patented online video advertising technology, have partnered with MTV Networks to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV, Comedy Central, among others. This agreement enables all parties to benefit from the organic distribution of premium video on the Web.

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed, including more than 250 million videos, and 4 years worth of 100 channels of television, Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

Originally posted on November 3, 2008 @ 8:46 am

MySpace tops Yahoo, Google, AOL as Internet source of movie info

By

MySpace revealed the results of a recent movie exit research study conducted for them by The Nielsen Company, which said that MySpace is the most frequently cited web source of information among consumers 15-24 years onle. Forty-two percent of consumers 15-34 years old that viewed information and/or ads for the films on the web viewed those promotions on MySpace.

Nielsen compiled results of this study using an in-theatre methodology during the opening weekend of 13 major Hollywood studio and independent film releases over the past two years. Movie titles included The Omen, John Tucker Must Die, Step Up, Jackass Number 2, Employee of the Month, 300, Redline, Bratz, Sydney White, Step Up 2: The Streets, Forgetting Sarah Marshall, Get Smart, and The Dark Knight. All films collectively grossed approximately $409 million in opening weekend box office revenue.

Originally posted on October 29, 2008 @ 5:22 pm

IODA partners with MySpace Music

By

MySpace Music announced that IODA, one of the foremost digital distribution companies for the global independent music community, will provide its catalog of music to the recently launched MySpace Music. The addition of IODA will inject over one million new songs into MySpace Music’s growing indie catalogue.

Through this partnership, the MySpace Music community will be able to stream and purchase music from IODA’s rapidly expanding catalog of more than one million tracks from a diverse array of artists around the globe, ranging from established classics to modern up-and-comers. The IODA roster includes thousands of quality labels from over 50 countries, including leading names like Arts & Crafts, Ace Records, Nacional Records, Ghostly International, Bonnier Amigo, Cherry Red Records, Cooking Vinyl, Demon Music Group, Fat Cat Records, Kanine Records, Light in the Attic, Naïve, Premium Latin Music, Relapse and Rounder Records. MySpace Music will provide IODA labels and artists with access to powerful monetization opportunities for new untapped revenue streams while continuing to intimately connect with their fans.

Originally posted on October 25, 2008 @ 9:23 pm