Entertainment industry execs, take note: this is how an old classic can successfully make the transition into new media. When The Muppet Show was cancelled in 1981, a lot of us felt like we lost our old gang of childhood friends. Fortunately, the Muppets just launched their own YouTube channel, and they’re hitting the medium of online video with the force of Gonzo shooting out of a cannon.
Kermit and crew clearly did their homework. With punchy new original content perfectly tailored to the viral, shortform, fourth-wall-breaking nature of online video, the Muppets know exactly what they’re doing on YouTube — despite Statler’s and Waldorf’s constant assertions to the contrary. Apparently, old frogs can learn new tricks.