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Social Media ROI

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Still not convinced of social media’s return on investment? Erik Qualman, author of Socialnomics, shows us how social media has paid off for business big and small, from JetBlue to Burger King to Ford Motors.

Their crappy Seinfeld ads aside, Alex Bogusky of Crispin Porter & Bogusky said it best: “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.”

Originally posted on November 17, 2009 @ 10:13 pm

Note to Rupert Murdoch: You Can’t Sell Stuff If We Can’t Find It

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Rupert MurdochThe future of media driven by search. Unfortunately, old folks grew up in a time when “search” meant walking down to the local newsstand and browsing for dead trees to buy. To them, finding stuff on Google is “stealing“. That’s why News Corporation CEO Rupert Murdoch plans to block Google from indexing his media conglomerate’s newspaper content, in an effort to put it all behind a paywall. [Read more…]

Originally posted on November 10, 2009 @ 3:17 am

Gary Vaynerchuk: Tech Has No Feelings

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I hear a lot of old media types whine about how newspaper and magazine closings aren’t “fair” to veteran journalists, about how search engines don’t provide media outlets “fair” compensation.

Well, guess what: life isn’t fair. Adapt.

Technology doesn’t care how hard you worked to climb the old media heirarchy. New media maven Gary Vaynerchuk said it best in a recent talk: tech has no feelings.

Originally posted on October 30, 2009 @ 9:02 am

The Hottest Geek Girls

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The Hottest Geek Girls

The Internet has no fourth wall. Niche authority, authenticity, and interactivity were easily ignored or faked in offline media. In online media, however, those traits aren’t just easily conveyed — they’re highly prized.

That’s why, on the Internet, real niche babes rule. Manolith assembles a list of the hottest geek girls.

Originally posted on October 21, 2009 @ 3:10 pm