IZEA

IZEA, of PayPerPost fame, is preparing the launch of PayPerTweet according to AdWeek. Twitter users will get paid based on a flat fee pro tweet or depending on the amount of clicks they get. Users will be required to disclose sponsored tweets with the hashtag #spon.

When the platforms launches, launch is expected next week, we can prepare for a new shitstorm in a glass about advertising and disclosure and daring to make a quick buck from an online profile.

That said, if the Twitter team agrees with this advertising concept, possibilities for IZEA are big and one can only wonder why Twitter didn’t come up with this. IZEA could go big here and catch the eyeballs of bigger brands all while also linking up with big media companies, who have automated their twitter feed. Since the celebrity invasion of Twitter there are less media feeds in the Twitter Top 100, but many news corporations have more than 100.000 followers, both main stream media or new media. The reason why these feeds are the most appropriate ones to advertise on are simple: [Read more…]

Originally posted on June 5, 2009 @ 1:13 pm

IZEA unveiled SocialSpark, an advertiser focused social network that re-invents the way online marketers identify and empower brand advocates, and the way bloggers monetize their content.

SocialSpark provides advertisers with a social media marketing hub to research and execute their marketing activities across niche blogs or large blog networks from a single dashboard. Advertisers can utilize the platform to effectively reach the highly fragmented longtail of the blogoshpere, tapping into IZEA’s growing network of more than 150,000 bloggers and over 16,000 advertisers.

With SocialSpark, advertisers can access traffic and demographic data previously unavailable to them in the blogoshpere, while simultaneously bypassing the exorbitant research and cost customarily associated with such valuable targeting. Blogs are read by millions of readers who share common interests and brand passions, and empowering bloggers represents a huge value proposition to advertisers. SocialSpark is the first network where these groups can quickly, easily and cost-effectively find each other and create value while simultaneously protecting the integrity of blog content.

Advertisers and bloggers can register for free at SocialSpark.com to create online, searchable public profiles. Advertisers are encouraged to provide information about their product or service, and bloggers can share information about themselves, their readers and their blog content. Registered users can search for complimentary matches, interact with each other, create networks, issue ratings, send messages, and ultimately capitalize on shared interests. Bloggers and advertisers can assess blog “influence” by tracking visits, pages views, and demographic information about their readership. Advertisers can monitor automated campaign CPC and CPM data as well as the buzz surrounding their brands across the blogosphere.

Originally posted on April 15, 2008 @ 4:12 pm