When I got my Google Nexus One, one of the features that I missed which the iPhone gave me was the iTunes media management interface. Nothing beats the iPhone and iTunes interface when it comes to managing your phone’s media files as well as synching your iPhone to your Mac or PC.  Yes, the Nexus One comes with a USB cable that you can use or the Bluetooth feature but these are so 1990s if you have used, assimilated and embraced the iTunes life.

Enter DoubleTwist, a new media management software which aims to “create a unifying media platform that connects consumers with all their media and all their devices, regardless of whether they are online or offline.” It is very similar to iTunes but works with any devices. It lets you drag and drop songs to playlist, sync music, photos and videos to your devices as well as share your media with friends.

Although it was not designed specifically for Android phones, such as the Google Nexus One, DoubleTwist recently partnered with T-Mobile which could very well make it as the Nexus One’s closest choice for managing their media files and for synching their phone to their Mac or PC.

T-Mobile is set to promote DoubleTwist on all their retail stores as well on their online site. But the biggest break for DoubleTwist is the fact that it will soon be preloaded on some Android devices that T-Mobile is going to release.

I’ve downloaded DoubleTwist on my Mac and currently installing it. Will check it out to see how good it fares up with iTunes. If you want to give it a try, you may download if from here.

Originally posted on January 25, 2010 @ 5:28 pm