New Media News Every Morning
After giving away its search business, Yahoo now hopes to become the next AOL by reverting to the portal strategy of the ’90’s. To promote the personalization features of its portal, Yahoo launches a new advertising campaign supposedly focused on “Y!ou“. CEO Carol Bartz wants Yahoo “to be at the center of people’s online lives — to be at the place where their world meets the larger world.” [Read more…]
Originally posted on September 23, 2009 @ 5:15 am
She gave away Yahoo’s search business for practically nothing, she whitewashed Yahoo’s search legacy, she’s selling off Yahoo stock like crazy, and she’s pushing a marketing mantra that went away with the last millennium. And yet, Yahoo CEO Carol Bartz actually declares herself “very clever“.
“I never wanted a big upfront payment. What I got was revenue, with my expenses covered. I think that’s actually very clever.”
Oh yeah, Carol. Two birds in Ballmer’s very fickle hand are better than one in your hand. Very clever indeed. [Read more…]
Originally posted on September 23, 2009 @ 8:21 am
Yahoo CEO Carol Bartz just gave the company’s entire search business to Microsoft for a song. Apparently, Bartz is fully aware that the ten-year agreement with Ballmer doesn’t bode well for Yahoo’s future. Just months before making Yahoo commit seppuku, Bartz made $2 million from selling Yahoo stock. [Read more…]
Originally posted on September 7, 2009 @ 7:22 am
Now that Carol Bartz has signed away Yahoo’s 20 percent search market share to Bing for a song, she’s revising history to justify her actions. Now she claims Yahoo was never a search company. [Read more…]
Originally posted on August 7, 2009 @ 1:52 pm
Immediately after handing over its entire search business to Microsoft, Yahoo takes a beating on Wall Street. It’s not hard to see why. Instead of the upfront billions Microsoft offered last year, Yahoo is now getting revenue share on search ads.
Sure, it’s a huge revenue share — 88% for five years — but this is Microsoft we’re talking about. Search is only the latest among Redmond’s many fleeting non-software obsessions over the decades. If Ballmer gets tired of Bing within the next five years — which is extremely likely, given Microsoft’s track record — Bing would fall behind Google in search innovation.
Yahoo, being stuck with Bing for the next ten years, would be thoroughly YaScrewed. Carol Bartz just put Yahoo’s fate in very, very fickle hands.
Originally posted on July 29, 2009 @ 4:13 pm