For websites that rely on their content to get visitors, blogging and other content creation strategies come naturally. However, for individuals or businesses that use their website to find leads or make sales online, having a successful blog can be a bit more difficult.

But just because getting people to read your blog on a lead gen or ecommerce site is harder to come by doesn’t mean that this marketing tactic isn’t worth your while. To make blogging effective for you and your lead gen or ecommerce website, here are three ways you can encourage more readers to enjoy your content.

Get Your SEO Right

As a business, you’re likely already working on SEO for the main pages of your website, hoping to show up in the search results for your target keywords and phrases. But do you realize that using an SEO strategy with your blogs is just as important as using SEO on your product or landing pages? [Read more…]

Originally posted on August 19, 2015 @ 4:00 am