API

With enough scandals to earn the pet name New York Slimes in some circles, The New York times has suffered a dramatic fall from grace.Â While it’s no secret that papers across the world have suffered blows to circulation at the hands of the Internet, the Times is hoping to boost online readership with an API that will make the entire newspaper “programmable.”

By opening up the Website’s code, programmers will be able to mashup structured content. The Times expects to make the full-blown API available to the public in approximately six months.

At the forefront of digital technology over the past year with a Facebook app, news aggregator and reader comments on the homepage, NYT has proven they are willing to adapt.