AdBrite has launched a massive cost-per-click (CPC) auction for graphical banner ads. AdBrite advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads– paying only when their ad is clicked.

CPC auction pricing is a significant departure from traditional CPM (cost per impression) rates paid by most advertisers for graphical banner ads.

When direct-response advertisers pay per impression, they assume the full risk of impressions that may never convert into clicks or sales. In AdBrite’s CPC banner auction, display advertisers pay only for clicks. This lowers advertiser risk while increasing performance.

In addition to advertiser benefits, CPC pricing rewards AdBrite’s high-quality publishers by compensating them for the full benefit of their contributions to each advertiser. Many AdBrite publishers will see a significant increase in revenue.

Originally posted on November 24, 2008 @ 11:58 am